This is where i get to know what the problem is the product trying to solve? Who is the target user? What are their needs and pain points?
The research phase involves gathering of data relating to the targeted audience and their painpoints. What other products are available to solve the same problem? How is the product different from the competition?
Sequel to the insight gained from the research,What is the overall goal for the product? What do you want it to achieve? Brainstorming possible solutions to the problem, then coming up with as many ideas as possible, even if they seem crazy or outlandish. Would narrow down the list of ideas to the most promising few. Consider the feasibility, usability, and business potential of each idea.
This phase, i create a user-centered and optimize for maximum user effectiveness and usability
Based on the feedback, make changes to the design. I would iterate on the noted screens and optimize foe maximum effectiveness
